QUICK TIP: 3 Key Storytelling Tips That Will Sell Practically Anything
Your content is valuable and your audience is valuable but the biggest questions now becomes: how are you connecting with them? How are you bridging the gap between what you know and what they’re in search of? The best way to get your point across is through storytelling. When you incorporate these 3 storytelling tips into your content, you’ll be able to sell anything.
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First, and foremost, understanding the power of stories is going to be key. Stories allow your audience to relate to and connect with you. People buy from those that they know, like and trust so it’s important that they get to know who you are through what they read. They best way they can do this is when you are transparent in your stories.
These storytelling techniques will make your message compelling when you express that you know:
- How they feel – this is where you relate to their current situation, their struggle, their problem, etc. In other words, you reiterate the problem that you know they are currently experiencing but from a personal perspective.
- You felt the same way – This is where you share where you “were”. How you’re able to connect with where they are. This the meat and potatoes of your story.
- Until you found – here’s where you provide the solution. This reassures your audience that there’s a way of escape from their current solution. Here’s where you share how you discovered the solution and how it has helped you to turn things around.
These business tools are essential and should be used in your posts (social or blog), ad campaigns, capture/sales pages, etc. Storytelling in business is what sells; it’s what enables your audience to connect with you and it’s what lets your audience know that you’re a real person that has had real issues (no pun intended).
We hope you found today’s quick tip post on 3 key storytelling tips that will sell anything educational. If you found today’s post to be of value to you, then we would love for you to leave a comment below. Also, if you believe this information would be a blessing to someone else, then feel free to share it with others.
Until next time….
Stay in it to win it,
Joe & Shelly King