QUICK TIP: How Can Local Search Engine Marketing Benefit Your Business?
Before we get off and running with devising marketing strategies that reach far and wide, stop for a moment and take a look at what you can do in your local market. There are prospects right in your backyard that you are probably overlooking because you’re too busy trying to reach the masses outside of your immediate area. It’s called local search engine marketing and it can drive profitable traffic to your offer, opportunity or products and services.
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If you’re a local or small business owner, then it behooves you to look into small business SEO. Why? Because your target market are those within your immediate geographical area. These points, that we’re about to share, will be helpful to you and those that have global businesses.
Imagine for a second, what you do when you’re looking for a service that’s within your neighborhood, city or town. You make use of local searches to find reputable business that can fulfill a need, right? The same goes for your prospects. They have a need, they take to using a local search engine to find businesses that offer a solution to their need. Will your business pop up in their search results? Are you now seeing the big picture?
Here are 2 reasons why you should look into local search engine optimization for your business:
- It reduces the amount of competition – when you niche your marketing down to a specific geographical area, you dwindle your competition down to little or nothing.
- It puts your business in front of a centralized market – local means just that local. The ad or promo that you’re running will only reach those that are “local” to the geographical area of your choice.
These local SEO tips only work when you add one “key” word to your primary keyword research. Take a wild guess as to what that could be? The CITY that you are targeting! Too easy, right? Add the local city that you are targeting to your keyword and you’ll begin utilizing local search SEO to drive traffic to your offer.
We hope you found today’s quick tip on how can local search engine marketing benefit your business useful. If you found today’s post to be of value to you, then we would love for you to leave a comment below. Also, if you believe this information would be a blessing to someone else, then feel free to share it with others.
Until next time….
Stay in it to win it,
Joe & Shelly King