3 Reasons Why You Should Start Your Own Blog
The question of the day is: how are you connecting and giving value to your followers or future prospects and establishing yourself as an expert in your niche market? Are you only using social media as a means to do this or are you using something else? If you answered “only social media”, then you really should start your own blog.
Now, you may be wondering “why you need a blog?”. Good question. Starting a blog gives you HUGE opportunities to grow your audience and show the world who you really are. Let’s dive into why you need a blog.
When you create your own blog:
- It’s YOURS – it’s your own space, your own domain and your own content. You can be free to write what you want and how you want without being censored by or subject to any authority or site’s Terms and Conditions. If you were to express yourself on social media and what you had to say offended a follower, then they can report your content which would jeopardize your account status. You don’t want to put your content, nor your account, in that position. Offsetting your content to an area that’s all your own is the best way to share your thoughts and knowledge with the world.
- It allows you to showcase your expertise in your niche – writing a blog for business enables you to establish yourself as an authority figure, an expert in your niche. There are millions of people performing Google searches every minute, every second of the day; but, the question is “are they finding your content”? Does it come up in their search results if you’re only using social media as a means to share your knowledge? The answer to that question is a big fat NO! Get a blog, share your knowledge and educate the following that you could never reach had you only done so using only social media.
- It helps build relationships and your lists – new prospects that begin to discover your content and glean from your expertise will now have the opportunity to subscribe to your blog or your email list. This gives you another opportunity to continue to educate, market to and build a relationship with your new found following.
Blogging can present a phenomenal platform for you to grow your list, your following and attract people who otherwise wouldn’t have found you had you not expanded your reach outside of social media. Create your own blog, blog for business, educate and connect with new followers, and build relationships. Once you have established yourself as an expert, you’ll be able to market practically anything to your following.
We hope you found today’s quick tip post on 3 reasons why you should start your own blog helpful. If you found today’s post to be of value to you, then we would love for you to leave a comment below. Also, if you believe this information would be a blessing to someone else, then feel free to share it with others.
Until next time….
Stay in it to win it,
Joe & Shelly King
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