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5 Tips for Branding Your Business in 2017

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5 Tips for Branding Your Business in 2017

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It’s a new year and you have a fresh start to take things to the next level with your business. But, have you given much thought to how you plan to accomplish that?  What goals or plans have you put in place that helps with branding your business? Take a look at this list of tips and add them to your plans.

 

 

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Brand building should be a part of your top 5 action items for growing your business.  It’s crucial to your business because it’s the way your customer/the consumer identifies with you and your business.

Here are 5 tips for building a brand online in 2017:

  1. Utilize your resources – utilize all free and paid marketing strategies to get your brand and your business in front of the right audience. If you don’t yet have a marketing budget, then post on social media, blog, do videos, live streams, etc. If you do have a marketing budget, then look into paid advertisements via Google or on social media (Facebook, Instagram, Twitter, etc.)
  2. Take advantage of trends – stay on top of what’s trending in social media. Whenever an existing app comes out with a new feature, test it. Put yourself out there and use it. This brings attention to you and your business. Stay in touch with the latest trends to stay relevant in this business.
  3. Sell yourself – never forget that YOU are the brand. Your business cannot survive without you. Be transparent in your posts. Allow your post to be infused with your personality. Let your friends/followers into your world (without fully disclosing your business). When you give them a sneak peek into your life, it makes you much more relatable.
  4. Consistency – whatever marketing strategy you choose to use, make sure you are consistent with your methods. You may view as being redundant but your viewer sees it as your hustle.  Don’t give you, keep putting value out in front of your audience and they will come.
  5. Document instead of creating – document your successes and your failures and SHARE THEM! Don’t be ashamed to show your failures. Sharing them shows that you’re human and that you’re trying. You’re showing your audience your tenacity to succeed and that FAILURE IS NOT AN OPTION.

It is our hope that these 5 tips will help you jumpstart your New Year in building a brand strategy for your business. Your brand is the lifeline of your business. Start building it and you the rest (your success) will follow.

We hope you found today’s post on 5 tips for branding your business helpful. If you found today’s post to be of value to you, then we would love for you to leave a comment below.  Also, if you believe this information would be a blessing to someone else, then feel free to share it with others.

 

Until next time…

Stay in it to win it,

Joe&Shelly{Merge}

Joe & Shelly King

QUICK TIP: Building Brand Identity

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QUICK TIP: Building Brand Identity

Building Brand Identity{blog}As you are building your business, you may have a desire to brand it as well. Especially, if you’ve trademarked your business name, then you definitely want to brand it. Keep reading to understand the importance of building brand identity.

Branding in marketing should, and eventually, will become second nature.  You will get to the point where any, and everything, you put on the internet will be geared toward branding your business.

Maybe this will help with understanding the importance of branding:  think about the golden arches, the swoosh symbol or the Pepsi globe. When you see their logos/brand icons, what do you think about? You immediate associate it with the business, right?  Using your logo/brand image in your marketing and branding should do the same.

Anything you post on social media, any ad you run, any blog post you write, and any image you share, that you have created, should carry either your logo or website name on it.  Why?  Because you want to have something that symbolizes your business and always redirects your prospect back to you. These are some of the best ways to brand your business.

Here are two websites that can help you create your images and/or your logo: canva.com and fiverr.com.

  • Canva is free; however, there is a small nominal fee for some of their background images.
  • Fiverr: For a small invest of $5, you can submit a request to have a logo created on Fiverr.com.

We hope that you are able to see how branding and marketing can greatly influence your business.  When done correctly, and consistently, your prospects will recognize your business simply by your brand.

We hope you found today’s quick tip on building brand identity informative. If you found today’s post to be of value to you, then we would love for you to leave a comment below.  Also, if you believe this information would be a blessing to someone else, then feel free to share it with others.

Until next time….

Stay in it to win it,

Joe&Shelly{Merge}

Joe & Shelly King