QUICK TIP: Building Brand Identity
As you are building your business, you may have a desire to brand it as well. Especially, if you’ve trademarked your business name, then you definitely want to brand it. Keep reading to understand the importance of building brand identity.
Branding in marketing should, and eventually, will become second nature. You will get to the point where any, and everything, you put on the internet will be geared toward branding your business.
Maybe this will help with understanding the importance of branding: think about the golden arches, the swoosh symbol or the Pepsi globe. When you see their logos/brand icons, what do you think about? You immediate associate it with the business, right? Using your logo/brand image in your marketing and branding should do the same.
Anything you post on social media, any ad you run, any blog post you write, and any image you share, that you have created, should carry either your logo or website name on it. Why? Because you want to have something that symbolizes your business and always redirects your prospect back to you. These are some of the best ways to brand your business.
Here are two websites that can help you create your images and/or your logo: canva.com and fiverr.com.
- Canva is free; however, there is a small nominal fee for some of their background images.
- Fiverr: For a small invest of $5, you can submit a request to have a logo created on Fiverr.com.
We hope that you are able to see how branding and marketing can greatly influence your business. When done correctly, and consistently, your prospects will recognize your business simply by your brand.
We hope you found today’s quick tip on building brand identity informative. If you found today’s post to be of value to you, then we would love for you to leave a comment below. Also, if you believe this information would be a blessing to someone else, then feel free to share it with others.
Until next time….
Stay in it to win it,
Joe & Shelly King